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We specialize in working with US manufacturers, helping them develop export sales to Europe |
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AplusB services
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Shake that Euro Tree!
It's a challenge - - it can very fruitful!
By talking with US manufacturers about exporting to Europe, we found that manufacturers typically consider the following challenges as costly to overcome - - - and they are right - - - if they use traditional methods!
1. Verify that their products/services will be competitive in the EU, without spending a lot of money on market surveys
2. Find international marketing/sales management talent, experienced in business practices in Europe, preferably multi-lingual, ready to be effective, without coaxing them out of competition, or without extensive in-house training
3. Set up a permanent presence overseas (a must condition of success) without incurring the expenses (paid in Euros) of running an office in Europe;
4. Manage and control European sales operations without having to constantly travel overseas (A plane ticket to Brussels from Cleveland is around $1200)
5. Make sure Distributors and Clients are managed by a local marketing/sales manager, attentive to their needs, able to answer questions in real-time, avoiding calling the US on a different time zone, in another language
6. Avoiding communications problems between US home office and overseas partners, ensuring messages back and forth are understood "loud and clear"
7. Resolve overseas logistics problems promptly, at minimum intervention from home office
If you feel that overcoming these challenges requires substantial and risky investments, our battle-proofed method of penetrating the EU markets, where we have a permanent presence, may be the way to go.
With decades of experience in marketing/selling industrial goods and services, we feel well qualified to be your interim international marketing/sales team; the list of tasks we typically perform reads like the index of a “How to export – A guideline for small Manufacturers” manual.
To receive your free executive report "Key factors to selling successfully into Europe" please call 216 486 1915 (EST), or click the inevitable button at the bottom of the "contact us" page.
Pierre
Pierre M. van Hauwaert
President
AplusB, Inc
Cleveland, Ohio - Brussels,Belgium
Tel 216 486 1915 (EST) - Fax 216 486 3992
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