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We work with US manufacturers, helping them develop export sales to Europe |
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AplusB services
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Shake that Euro Tree!
It's a challenge - - but it can very fruitful!
By talking with US manufacturers about exporting to Europe, we found that manufacturers typically assume the ensuing challenges to be very costly to overcome - - - and they are right - - - unless these challenges are tackled by individuals with "hands-on" experience in planning, organizing and managing successful export sales.
What challenges? Well, here are a few:
1. Find international marketing/sales management talent, experienced in international business practices, preferably multi-lingual, ready to get going, without coaxing them out of competition, or without extensive in-house training
2. Design an export marketing game-plan that will build long-term loyalty within your overseas partners (which, most likely, will be Distributors) - as you know, business practices are different overseas - even each overseas country has specific singularities (which makes export so interesting!)
3. Be familiar with every aspect of export logistics - and, as you may guess, there are many crucial details to be attended to - preliminary regulatory compliances, export documentation, export packaging requirements, freight forwarding, import duties, VAT representation - to name a few
4. Export Pricing - perhaps the 2nd most critical factor in successful exporting (ask me which I think is the 1st) - needs to be defined with a "global" perspective in mind, and with due regard to competitive practices.
5.The incoming flow of cash - dependent on terms of payment and banking arrangements, need to meet the needs of both your overseas Clients/Distributors and your Company requirements
If you feel that overcoming these challenges requires substantial and risky investments, our battle-proofed method of penetrating the EU markets may be the way to go.
With decades of experience in marketing/selling industrial goods and services in global markets, we feel well qualified to be your interim international marketing/sales team; the list of tasks we typically perform reads like the table of contents of a “How to export – A guideline for US Manufacturers” manual.
To receive your free executive report "Key factors to selling successfully into Europe" please call 216 486 1915 (EST), or click the inevitable button at the bottom of the "contact us" page.
Pierre
Pierre M. van Hauwaert
President
AplusB, Inc
Cleveland, Ohio - USA
Tel 216 486 1915 (GMT-5) - Fax 216 486 3992
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